Brand Safety Is Our Priority

Protecting Your Brand. Ensuring Quality.

At Adara, brand safety isn’t an afterthought — it’s a foundational part of how we operate. We’re committed to delivering high-quality media placements in trusted environments, giving our partners the confidence to run campaigns on a scale without compromising on safety or performance.

What We Do to Protect Your Brand

We implement a multi-layered approach to ensure your ads appear only in secure, relevant, and high-quality environments.

• Adara Default Blocklist
  We maintain a platform-wide blocklist to prevent ads from running on low-quality, unsafe, or inappropriate inventory.
• Client & Agency Blocklists
  Have your own blocklist? No problem. We apply client- or agency-provided blocklists across all platforms as standard practice.
• Pre-Bid Brand Safety Filters
  We use trusted partners like Integral Ad Science (IAS) and DoubleVerify to apply pre-bid brand safety settings across our demand-side platforms.
• Viewability & Content Exclusions
  We enforce viewability thresholds and apply category or content exclusions to align with your brand’s standards and goals.
• Third-Party Monitoring & Blocking Tags
  Need more control? We support monitoring and blocking tag integrations from vendors such as IAS, DoubleVerify, and others across all platforms we work with.

Your Brand, Your Rules

Whether you’re using your own safety protocols or relying on our defaults, Adara provides full transparency and flexibility to help you maintain control over your brand presence.

Want to Learn More?

Let’s talk about how Adara can deliver scale without sacrificing safety.

Contact Us to speak with our team.