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Google and Amazon are cutting DSP fees to win agency spend, putting pressure on The Trade Desk.
Creativity
View AllView AllSee Verizon’s first work from Mischief and the new no-nonsense brand character for Stanley Steemer.
Future of Advertising 2030
View AllAI will reshape the role of CMOs by 2030, but some believe it could help make them redundant while others believe they could be more important than ever.
All Access Exclusives
View AllFrom the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllAutonomous agents are replacing human buyers, forcing marketers to prioritize structured data, real-time updates and operational performance over traditional brand storytelling.
Campaigns perform better when creative and data teams collaborate, using audience insights, testing feedback and clear reporting to guide strategy and execution.
Most brands use predictable category tropes, but marketers can break free using 5 proven strategies that drive differentiation and business performance.
Sponsored
Marketer’s Brief Podcast
View AllHow the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast-moving social media and food trends without losing sight of its roots.
Gen Z Marketing
Poppi, SoFi, Coinbase, Revolve and Timberland are among the brands generating interest from Gen Z.
