Building a better future for digital advertising

IAB UK members get free tickets to events, exclusive access to Digital Adspend data and insights, and a seat at the table as we shape the future of online advertising together

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Highlights from the IAB

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Latest Digital Adspend report

Retail Media and TV+ are fuelling growth as UK digital ad spend heads towards £45bn by 2026

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Joy the Bear

Rediscover the joy of digital

A hub of insights, inspiration, tools and resources, created to help advertisers navigate the ever-evolving world of digital advertising

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Media Upfronts is fast approaching

Seats for IAB UK’s Media Upfronts are filling fast – don’t miss your chance to see the biggest media owners unveil what’s next. Book now

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Latest news

Audience at IAB event

The IAB Tech Lab projects publishers should know about

Patrick Hann, Ad Tech Manager at IAB UK, takes a look at what publisher-focused projects IAB Tech Lab have underway and why they matter

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members chatting

TV+: Where Digital Meets Premium

More than a third of digital video ad spend in H1 2025 went to TV+, combining the premium reach of broadcast and digital

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members chatting

IAB Compass x Creator marketing

Our latest Compass chapter charts the rise of creators and their impact on digital advertising

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Welcome to Futurescape

Forecasting ad spend up to 2030

Fast forward to 2030 with Futurescape - an in-depth exploration of the attitudes, innovations and media shifts set to redefine advertising by the turn of the decade. Want to go deeper? Tune into our podcast mini series, Futurescape: 2030 & beyond, where industry leaders debate what the future holds.

Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
Bauer
Criteo
ESI Media
Global
google
Immediate
index exchange
Lab bible
Mail Metro Media
Meta
Microsoft ads
Nectar Board logo
News UK
Pubmatic logo
Reach
snap
Spotify
Tesco
telegraph
Tradedesk
TikTok
Trip Advisor
Vevo
Yahoo

More for our members

Chloe Davies

Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Vr

Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

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James

The IAB UK Podcast

Hosted by IAB UK's CSO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

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Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade