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Rob Eagar

5 proven ways to create a bestselling book title

Focus on answering the reader question, “What’s in it for me?”

by Rob Eagar | @robeagar | January 29, 2013

People may not judge a book by its cover, but they will judge a book by its title. A boring title can literally kill book sales. In contrast, a compelling title enhances sales and can help generate a bestseller.

As a marketing consultant who’s coached over 400 authors, I’m frequently asked about how I help my clients develop great book titles. I’ve been fortunate to have success in this area, such as working behind-the-scenes on two recent New York Times bestsellers, Made to Crave and Unglued.

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